I’m Jess, and I like words. 

I'm an Atlanta-based content strategist and writer. I currently lead organic growth and content at a fintech company building all-in-one banking, bookkeeping, and tax tools for the self-employed.

Before that, I spent time in real estate tech, helping a startup working to expand access to affordable housing find its voice. And before that, I ran social media for a pediatric healthcare system — including in the early days of the Covid-19 pandemic — and led content and copywriting for an online retailer built around helping women live more fulfilling lives.

My real passion for marketing didn’t come from a marketing book or college course, though. It came from fielding customer service emails in the online retail space. On the frontlines of every complaint, question, or social media comment, I had a light bulb moment: I had a front-row seat to hearing exactly what our customers needed in their voice instead of my own. 

That stint in customer service became the bedrock of how I approach what I do each day. Marketing is only effective when you take the time to get to know what your audience actually needs, then build and execute a plan based on that knowledge.

For the past decade, I’ve watched the power of words play out in a professional setting, helping companies bridge the gap between what they want to say and what they’re actually saying. 

When I’m not working, you can find me trying to keep up with my library queue, browsing local Atlanta thrift stores, and window house-shopping on Zillow. 

Photo by Gina Zeidler Photography

What I Do*

*Are you interested in working together, but don’t see what you need? Or maybe you don’t know what you need? That’s okay! I love the high-level strategizing just as much as the in-the-weeds execution. Send me a note, and we can talk more.

  • You know blogging will help you get ranked in Google searches and optimize your SEO, but your to-do list is already as long as a CVS receipt. We can work together to help you build brand awareness and establish yourself as a trusted resource for your customers with original blog content.

  • No more brain freeze moments when you open Instagram. Whether you need help with an upcoming product launch or campaign or simply need someone to dust the cobwebs off your social profiles, I’m your girl. I’ll build out a strategy and schedule, write captions, and if needed, source photos that fit your brand.

  • You’ve created that shiny new product or burned the midnight oil to put the finishing touches on your brand new course or event. Now, all that’s left is to tell the world about it. With my help, you’ll have a sales funnel that will have your audience ready to hit that “buy now” button.

  • “Build your email list!” they say. But they don’t tell you that you have to actually talk to the people on that list. Crazy, right? I can help you create email campaigns that will provide value to your audience instead of simply asking them to do something for you.

  • You can chat someone’s ear off about your recent Netflix binge, but when someone asks you what you do, your throat suddenly gets dry. Don’t worry; I can website copy that will communicate who you are, why you do what you do, and won’t leave the reader yawning. My favorite page to write? About pages.

Let’s be friends.

Whether you want to send me your book recommendations, tell me the best thrift stores in the Atlanta metro area, or work together on your content needs, I’m all ears.

📍 Atlanta, GA